![]() She also seems to be skilled in sword fighting, as shown in the Brave featurette "Cutting the Class". She is very athletic and enjoys nothing more than riding her horse Angus and practicing her archery, of which she is the best in the kingdom. Rather than being a damsel in distress who is subservient to the customs, traditions, and social restrictions her society places on her and expects her to follow, Merida openly rebels and defies her heritage as a princess and would like for nothing more than to be a normal girl. Merida is a very bold, brave, daring, courageous, stubborn, rebellious, and headstrong girl who does not fit the stereotypical princess role. ![]() ![]() She loves her family, but she wants to control her own destiny. She spends her days practicing archery, riding her horse Angus, and exploring the world around her. Official Description Merida is a princess by birth and an adventurer by a spirit. Despite her outgoing, forceful, headstrong, and willful personality, Merida does have a playful softness of heart particularly when it comes to her younger triplet brothers, Harris, Hubert, and Hamish. She is also skilled in sword-fighting and racing across the countryside on her horse, Angus. Merida has honed her skill in archery and is one of the most skilled archers ever seen. Despite Elinor's desire to see Merida as a proper royal lady, Merida is an impetuous girl who wants to take control of her own destiny. Queen Elinor's expectations of her daughter cause Merida to see Elinor as being distant while also causing friction between the two. “It was bleak,” one former Disney executive told me.Merida is the headstrong and free-spirited 16-year old tomboyish, willful daughter of Queen Elinor, who rules the kingdom alongside her husband, King Fergus. Skipper tested how many subscribers ESPN would need at various prices-$3.99 a month? $5.99 a month?-all the way up to $19.99 a month, an unpalatably high threshold that Disney feared would chill consumers. The goal was to identify an overall revenue projection for streaming that would match what ESPN derived from its existing linear business. On the X axis he put hypothetical monthly subscription prices on the Y axis he put hypothetical numbers of total subscribers. Skipper started by doing some back-of-the-napkin math, drawing up an X-Y scatter chart, veteran Disney executives who were present during that time told me. (No wonder the industry tried to keep cable on life support for as long as possible.) ![]() offering would fundamentally reorient the economics, limiting ESPN’s audience to the viewers who were actually willing to pay for it and thus force ESPN to charge them a lot more to break even, more still to grow, and more still to keep pace with the ever-skyrocketing cost of live sports rights. At the time, ESPN was raking in $5 to $6 dollars per subscriber-in effect, a monumental private tax on virtually every American household. ESPN was then in 100 million homes and netting about $4 billion in EBITDA thanks in large part to the bundle model that gave Disney the highest cut of every cable subscriber’s monthly payment, whether they watched sports or not. No one in Burbank or Bristol expected the findings to be pretty. Fans would pay for what they wanted to watch, and a new generation wouldn’t put up with the inefficiencies and leaked value of the cable bundle. ![]() Even then, four years before the eventual launch of ESPN+-a relatively cautious, toe-in-the-water streaming effort carrying second-tier games-Mayer and his inimitable boss, Bob Iger, appeared to see the writing on the wall: live sports would eventually, inevitably go D.T.C. Back in 2014, while Hollywood executives were still reckoning with the second- and third-order effects of the Great Netflix Disruption-and bracing themselves for the long, inexorable decline of their cable and network television businesses-Disney’s chief business strategist Kevin Mayer asked John Skipper, then the head of ESPN, to start testing pricing models for a hypothetical streaming service that would deliver the premiere sports channel directly to consumers. ![]()
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